Websites should be checked out on a regular basis because of how quickly technology has changed. We tell our clients to check their websites at least once a month, or at the very least once a quarter. In most cases, there are 5 main things that make a great website design. Web strategy, SEO (search engine optimization), user experience, stylistic message, and content are the 5 steps you can take to make sure your website looks good.
1. What is the purpose of your website?
A strategy for web design is a road map for getting the website where it wants to go. The success of a website is strongly related to the strategy used in its creation, thus having a clear focus is essential. The site’s many components must all adhere to a single overarching theme. Web design strategies consist of specific features designed to help you reach your site’s goals, and if your website is lacking even one of these, you might be missing out on your company’s objectives.
- Is my website clearly labeled as belonging to a specific company category?
- What is the goal of this website, and does the layout help it achieve it?
- I need to know who I’m trying to reach, and how my design incorporates their needs.
- Does the design encourage the action I desire from my audience?
Set defined goals for your website and then connect your design with those aims. It is far more probable that your website will be successful if it is based on a defined plan.
2. Can you find your website on search engines like Google?
Searching for your product or service on Google and failing to locate your website might result in clients and money being lost.
SEO (Search Engine Optimization) is the abbreviation for Search Engine Optimization. When people looking for your product or service are able to readily reach your website, you’ve done your job right. Optimising your website can help you attract more people who are interested in purchasing your goods or subscribing to your services.
Search engine optimization (SEO) is an important component of web design assessment. Here are the top 10 areas to look at when assessing your website’s search engine optimization.
- Quality Content
- UX & UI
- Mobile Friendly
- Meta Description
- Photos & Descriptions
3. Do you have a user-friendly website?
The design of a website’s User Interface (UI) and User Experience (UX) cannot be overstated. The higher the quality of the User Experience, the more probable it is that the website’s objectives will be followed. Take a look at your site from the perspective of someone who has never been to your site before.
- When it takes a long time for my pages to load, would my visitors grow impatient and leave? Google Page Performance Insights is a good tool for testing page speed.
- The ease with which one may locate data
- Is there a way for visitors to search the site?
- Are all of the links working properly? You may check for broken links with the W3C Link Checker.)
- Is the site compatible with a variety of web browsers? You may use any of the following browsers to access the Internet:
- What about mobile devices?
- Do my customers’ personal details remain safe if I ask for them or if I make a purchase using a shopping cart? Is this something I’ve shared with my audience?
4. Is Your Website Stylish?
A website’s trustworthiness is likely to rise if it is forward-looking and visually appealing. Clean and precise design is a hallmark of the most effective websites when it comes to integrating their brand and message.
- Does your website accurately reflect your company’s image?
- Is your website’s message and content consistent across all of its pages?
- Is the look and feel of your website neat and orderly?
- Is your imagery consistent with your brand and messaging?
5. How Valid Is The Content You Publish?
As a rule of thumb, your website should be a destination that your audience returns to frequently. The material on your website should be valuable, not merely a sales page.
Readability and usefulness are the two most important factors to consider while creating new material. You can’t get your point over if visitors aren’t able to see your material because it’s too small, in a light color, or in an unintelligible typeface. However, usefulness is just as crucial since if your reader doesn’t care about what you have to say, you’re out of luck. To determine the quality of your website’s content, ask yourself the following questions:
- Whether or not your material is optimized for search engines is an important question.
- My audience can read what I write, therefore is my material readable for them?
- Is your website’s message consistent with the stuff you’re putting out there?
- Is your website’s purpose being served by your content?
You may use these five stages to assess the effectiveness of your website’s design and functionality. Your website serves as both a virtual storefront and a physical location for you to do business. Your visitors are looking for a positive experience when they come to your site. If you notice that your site is weak in any or all of these five areas, you should have your web team rectify the problem right away. To discover more about how we can assist you with any or all of your website requirements, you can also contact Pro Website Design San Jose to set up a free consultation.